A handcrafted footwear brand invisible outside its own name. We rebuilt the technical foundation, structured the catalogue for machines, and made the brand quotable — so it now surfaces in search and in AI answers.
- Client
- Natya Shoes
- Year
- 2026
- Services
- AI Engine Optimization
- SEO + Digital Marketing
- Stack
- Next.js
- Schema.org
- Search Console
- SEMrush
- GA4
Case study
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Start a project01Brief
Beautiful shoes, a beautiful story, and a website that ranked for exactly one thing: its own name. Every non-branded query went to marketplaces.
02Challenge
The storefront was slow, category pages were thin, and nothing on the site told a search engine or an AI model what made the product different. The brand was un-quotable.
03Approach
- 01
Rebuilt the storefront on Next.js with image optimisation and static category pages — Core Web Vitals went from red to green.
- 02
Structured the entire catalogue with Product, Offer, and FAQ schema so machines could read materials, sizing, and craft process.
- 03
Wrote answer-first content around the questions people actually ask: comfort, break-in, care, and ethical sourcing.
- 04
Earned citations on footwear communities and review sites that AI assistants retrieve from.
04Result
Organic sessions tripled in six months, a dozen non-branded keywords hit position one, and the brand is now named in AI answers for handcrafted footwear in India.
- organic traffic
- 0.0×
- keywords at #1
- 0
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